Unlike other startups that focus on vanity metrics like company valuation, Jason’s only concern is delivering value for the customer, all the way down to reading every NPS score we get (from 100k customers). He lives Customer Experience, which is the core of our solution and company, and the effectiveness of this can be seen in the fact that we spend 30% less on sales and marketing than all competitors of our size, and are able to bring in 40% of our leads from customer referrals (which is unheard of in our industry.)