Our focus and specialty is small-town real estate. As a county, our population is around 70,000. Working in small-town real estate means you must be proficient in residential and commercial properties, vacant land, and condos. The biggest change we are championing is that small communities deserve the same level of service as larger cities. We prove the concept that you can have a massively rewarding career in real estate in a small town. I hope we can branch out to teach and encourage others to stay in (or return to) their hometowns and consider real estate sales as a way to both make a great living and have a large impact on the communities that are so near to our hearts.
When I first started my career, I did a combination of cold calling, door knocking, and social media. I had very little money to put towards advertising and marketing. I stuck with the method of talking to 20 people a day about real estate. I would go through drive-thrus and hand out my business card. I gave it everything I had to generate business, focusing on the relationships I had and having as many conversations daily as I could. Now that I’m a few years in, my business comes mainly from referrals from my sphere and established referral partners. My heart and passion to do business will always burn as if I still only had $25 in my bank account. I have a passion for helping others buy, sell, and invest in real estate, and I can’t imagine doing anything else.
I believe it is important to get 1% better every single day. Much like people make New Year’s resolutions, I make one new resolution each day. I push myself to be better. I decided to obtain my real estate license during an off season while I was still playing professional soccer. I then got into a car accident in December 2016 that ultimately ended my soccer career. That is when I made the decision to go 100% into real estate, and it was one of the best decisions of my life. For every single transaction I make, I give a percentage of my commission to local nonprofits. This year, I have paid for local children’s education, put on sports camps, and given talks at many of the schools in Southern California.
I grew up around the real estate business. My mother has been a local REALTOR® association executive for more than 30 years. I’ve watched other people in the business my entire life, and I knew at an early age that I have what it takes to be successful. I measure success by my reputation, giving back to my community, happy customers, professionalism, and, of course, my sales. There is great reward in helping someone sell or purchase a home. I’m also highly involved in both my local and state REALTOR® associations. And since 2014, I’ve served on the board of directors for Family Promise of Gainesville, a local nonprofit that provides homeless families with compassionate care, case management, education, housing, meals, and transportation until they can transition to a home of their own.
I owned a successful all-natural cleaning business for four years and cleaned for a real estate agent to get his listings ready for the market. He suggested I get my real estate license; I thought he was crazy! But a month later, I obtained my license. Much of my business is generated on social media. I post about every closing, share funny real estate pictures, and do giveaways for local businesses. I make it fun and entertaining in a way that doesn’t come off pushy. Messages will often come in from followers asking if I can assist with their real estate needs. I did a “12 Days of Giving” raffle for Christmas on my Facebook business page (Sold With Bailey). Each day, I had a giveaway of at least $100 in value. These posts reach thousands of people, and I got so many leads from them. Social media is all about branding, and that is something I excel in.
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