Matthew Rooda grew up in Pella, Iowa, and even at a young age showed signs of being an effective leader. In 2012, Matthew Rooda graduated from Pella Christian High School and chose to attend Hawkeye Community College in Waterloo, Iowa, with the University of Iowa and a medical degree in mind. A semester later he was hired on as a Farrowing Manager and Assistant Farm Manager at Schneider & Schneider Pork Farms (SSPF), a farrow to finish operation, where he made an immediate impact. In August 2014, Mr. Rooda graduated with High Honors from Hawkeye Community College, left SSPF, and transferred to the University of Iowa, with the intentions of earning a B.S. in Genetics and Biotechnology and then a Medical degree.
In May 2015, Rooda founded SwineTech, Inc. and participated in the University of Iowa's Venture School program and was then recruited out of a pool of 900 companies to join the second cohort of the Iowa Startup Accelerator (ISA) in Cedar Rapids, Iowa.