I am an MBA student at Foster School of Business UW Seattle that has an undergraduate degree in Mechanical Engineering also from UW Seattle. For the last couple of years, I have worked in business development and business strategy roles for a cannabis marketing agency and now with a pharmaceutical start-up company.
My strengths are taking cool ideas and finding ways to commercialize them with sustainable business model that looks at the industry's economics (demand vs. supply), market and consumer purchasing trends, segmentation, computing total addressable market, building a go-to-market plan, writing business plans, presenting business cases for making decisions, and much more.
Prior to entering the MBA program, I designed and managed airplane interior development projects, specifically with airplane galleys and bars. These customer touch points led me to conducting market research to understand passenger and flight attendant user experiences on-board an airplane. Through this, I discovered that understanding the demand-side for a product and/or service can help increase consumers' willingness to pay, increasing the overall value of a product/service and the company's brand.
Sorry for the long description, but please reach out to me for a phone call, coffee talk, etc. I'm a laid back person, that really wants to help the STEM community grow their ideas into a reality. --Sincerely, Kenneth