6th Annual WCU Business Idea Competition

Co-hosted by the Dr. Edwin Cottrell Entrepreneurial Leadership Center and the Keiretsu Forum Mid-Atlantic, the 6th Annual West Chester University (WCU) Business Idea Competition promotes creativity and idea generation by recognizing innovative ideas for new products, services, and technology.

The goals of the competition are to foster idea generation and commercialization.

Ideas will be reviewed by experienced business professionals. The most promising ideas will be presented at the 2018 Business Idea Pitch on April 25th to a panel of Keiretsu Forum angel investors and regional business leaders. 

Entries may be submitted to one of the following four tracks:  

  1. West Chester University Undergraduate Students
  2. West Chester University Graduate Students, Alumni, Faculty, and Staff
  3. Chester County High School Students: High School Students in Chester County, PA
  4. Chester County based startups: Startups based in Chester County, PA

Ideas which have not yet been commercialized and which can be used as the foundation of a new business are eligible.



  • Ideas submitted to the competition remain the property of the submitter. 
  • Ideas submitted will be held in strict confidence.
  • Ideas selected for presentation at the Business Idea Pitch, however, will be presented to the public.




Explain your idea for a product, service, or technology that can be used as the foundation for a new business, focusing on the following 5 sections:

  1. What is the problem or need your idea addresses?  In 250 characters or less describe the problem your product, service, or technology solves or the need it addresses.
  2. How are you solving the problem or addressing the need you identified?  In 500 characters or less. Describe how your product, service, or technology solves the problem (or addresses the need) identified above. Describe the features/characteristics of your product, service or technology. Explain how your product, service, or technology differs from what is currently available to solve the problem/fulfill the need that you identified above.
  3. Who or what does your idea benefit? In 250 characters or less describe the target market that will benefit from your product, service, or technology.  Include a few characteristics that describe your target market, e.g. college students, businesses with revenues between $1M and $5M, businesses located in the Southeastern Pennsylvania.
  4. Who Are You?  In 250 characters or less introduce yourself and describe how you are qualified to address the problem/need or interested in addressing the problem/need.
  5. What is the benefit your idea provides?  In 250 characters or less explain the benefit that your idea provides.  A benefit is a positive outcome derived from a characteristic of the product, service, or technology.
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