Golden Penguin Awards - 2017
Submission Deadline08/13/2017
Description

NFRA is pleased to introduce the revamped and improved Golden Penguin Awards for 2017!

By popular demand, NFRA has revamped the Golden Penguin Awards! New categories that better reflect today's marketing practices, a streamlined online entry system and a redesigned award provide a whole new opportunity to be nationally recognized for excellence in merchandising and marketing frozen foods. 

Rules

WHO CAN ENTER

Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) can enter any category applicable to their business. Entries will be judged on their own merit taking into consideration organization size and/or program budget.

WHAT CAN BE ENTERED

Marketing campaigns and merchandising events held in direct support of March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties 2017 including up to 30 days before and after the respective month.

JUDGING

Judging will be done by a panel of marketing professionals who will determine the category winners based on creativity, clarity and the effectiveness of each program/promotion entered. The Top Marketer Awards will be determined by the highest scoring entry in each of the Overall Marketing Campaign subcategories.

AWARDS

Winners will be honored at the NFRA Convention at the Orlando World Center Marriott, October 7-10, 2017 in Orlando, Florida. The Top Marketer Awards will be announced at the Networking Reception awards presentation on Monday, October 9.

CATEGORIES

1.       In-Store Display

  • creative and effective use of signage, visuals, props, etc., promoting March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties. Displays may use NFRA POS, but are not required to. Retailers/Wholesalers can name an assisting company or the sales agent/manufacturer may enter on their own.

2.       In-Store Event

  • Events in support of March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties that may include demos, shopping sprees, celebrity appearances, remote radio/TV broadcasts, etc. Submission should include event photos and any advertising, signage or publicity around the event.

3.       Community Involvement

  • in-store or out-of-store event supporting a community/public service or charitable cause (food drive, fundraising, volunteer service, etc.). Submission should include photos and supporting media and clearly demonstrate a tie-in with March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties.

4.       Social Media Campaign

  • a sustained campaign promoting March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties utilizing at least two forms of social/digital marketing including: website, blog, emails, apps, Facebook, Twitter, Pinterest, YouTube, Instagram or other social platforms. Submission should include examples of ads, screenshots or other visual or audio items.

5.       Traditional Marketing

  • a sustained traditional marketing campaign promoting March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties utilizing at least two forms of traditional communication including radio, TV, newspaper inserts, print ads or in-store circulars. Submission should include examples of ads, circulars or other print, video or audio items.

6.       Private Brand Campaign

  • a sustained campaign promoting a private brand(s) during March Frozen Frozen Month and June Dairy Month only, utilizing at least two forms of digital or print communications or in-store execution. Submission should include examples of ads, display photos, screenshots or other visual or audio items.

7.       Overall Marketing Campaign (choose one subcategory)

  • A sustained marketing campaign promoting March Frozen Food Month, June Dairy Month or June/July Summer Favorites Ice Cream & Novelties using at least four forms of advertising, digital communication, print communication or in-store execution. Submission should include a summary of your objectives, tactics and results and examples of ads, display photos, screenshots or other visual or audio items.

Subcategories Include

  • Retailer
  • Wholesaler
  • Manufacturer
  • Sales Agent
  • Local Association

TOP MARKETER AWARDS

A special group of awards recognizing the Best of the Best! The highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer. This group of winners will be announced during the 2017 NFRA Convention.

SUBMITTING YOUR ENTRY

  1. Create an Account so you can return and edit your entry later.
  2. Choose the Promotion and Category from the drop down menus.
  3. Fill out the four required questions regarding your goals, your plan, your results and the size of your company.
  4. Upload files related to your entry. We recommend organizing your photos, screenshots, etc. in a PowerPoint or PDF file.
  5. To submit an additional entry, choose "Add Another Submission" from the menu bar on the left.
  6. Save and Logout to return to your entry later, or click Submit to complete your entry by May 12, 2017.

QUESTIONS

Feel free to contact Julie Henderson at 717-657-8601 or julie@nfraweb.org for any questions regarding judging criteria or preparing your entry.

Event Photos
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