Description

If you already have an account, click "Log In" above, otherwise, click "Create An Account" to get started and enter one or more of the categories below for your chance to win a prestigious Golden Penguin Award! 

CATEGORIES

1.       In-Store Display

• creative and effective use of signage, visuals, props, etc., promoting March Frozen Food Month, June Dairy Month or Summer Favorites Ice Cream & Novelties. Displays may use NFRA POS, but are not required to. Retailers/Wholesalers can name an assisting company or the sales agent/manufacturer may enter on their own.

2.       In-Store Event

• Events in support of March Frozen Food Month, June Dairy Month or Summer Favorites Ice Cream & Novelties that may include demos, shopping sprees, celebrity appearances, remote radio/TV broadcasts, etc. Submission should include event photos and any advertising, signage or publicity around the event.

3.       Community Involvement

• in-store or out-of-store event supporting a community/public service or charitable cause (food drive, fundraising, volunteer service, etc.). Submission should include photos and supporting media and clearly demonstrate a tie-in with March Frozen Food Month, June Dairy Month or Summer Favorites Ice Cream & Novelties.

4.       Social Media Campaign

• a sustained campaign promoting March Frozen Food Month, June Dairy Month or Summer Favorites Ice Cream & Novelties utilizing at least two forms of social/digital marketing including: website, blog, emails, apps, Facebook, Twitter, Pinterest, YouTube, Instagram or other social platforms. Submission should include examples of ads, screenshots or other visual or audio items.

5.       Private Brand Campaign

• a sustained campaign promoting a private brand(s) during March Frozen Frozen Month and June Dairy Month only, utilizing at least two forms of digital or print communications or in-store execution. Submission should include examples of ads, display photos, screenshots or other visual or audio items.

6.       Overall Marketing Campaign (choose one subcategory)

• A sustained marketing campaign promoting March Frozen Food Month, June Dairy Month or Summer Favorites Ice Cream & Novelties using at least four forms of advertising, digital communication, print communication or in-store execution. Submission should include a summary of your objectives, tactics and results and examples of ads, display photos, screenshots or other visual or audio items.

Subcategories Include

• Retailer
• Wholesaler
• Manufacturer
• Sales Agent
• Local Association

TOP MARKETER AWARDS

A special group of awards recognizing the Best of the Best! The highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer. This group of winners will be announced at the Tuesday Awards Luncheon during the 2021 NFRA Convention.