The 2018 NBDA America's Best Bike Shop application contains a list of weighted questions designed to explain the culture of a bicycle shop.
The questions cover topics such as:
A mystery-shopper will be sent to visit each location of our applicants to analyze customer service, web presence, phone etiquette, and store appearance.
The NBDA sees the mystery shopper report as a valuable training tool for shops to understand a customer's first impression of a store and experience with the employees. Your Secret Shopper Report purchase is required for the application to be considered for the ABBS Program. The link to pay for your SS is included at the end of the application.
New this year: By signing into the America's Best Bike Shop application software with a password, you can visit your application as often as necessary before "submitting" it for review by the NBDA judges.
Thank you for your participation in the America's Best Bike Shop program.
To be considered, a store representative (owner or manager) must apply by filling out a detailed application, as well as agreeing to be mystery shopped by an outside company. Applicants are awarded points based on the application and shopping results, with only the highest performers being selected.
Applicants must be independent bicycle stores with a physical store open to the public that sells bicycles, parts, accessories, and has a service department. 50% of a store's total sales must be related to bicycles, and be from a physical store location.
The on-line application asks shop owners to explain what sets them apart from the competition, how they develop customer loyalty, and what they are doing to make their corner of the globe more bicycle friendly.
Your application must be received no later than May 1, 2018.