TRAILS Competition Fall
Submission Deadline10/01/2019

The TRAILS Competition has been designed to provide promising startups access to real-world testing and application. The winner will gain a better understanding of how their product can be implemented to improve the health care system. Apply today!

Applications Open!  September 10th – October 1st

Description: The Fall 2019 Cambia Grove TRAILS competition provides the winning startup evidence-based research to support the advancement of their health care product.

The challenge this competition aims to solve was sourced from a survey of 60 primary care clinics. The survey asked two main questions:

  1. What are your immediate pain points?
  2. What are your long term hopes for the future of health care?

The winning startup of the Fall 2019 TRAILS Competition will be selected after multiple rounds of judging by representatives from the 5 Points of Health Care™ (patients, providers, payers, purchasers and policy makers), investors and other professionals that support the health startup community. 


Pain points that clinicians face in their day-to-day work include inaccurate data and inconvenience of additional steps as they interact with various technologies. The Fall 2019 TRAILS competition seeks solutions that will result in the accurate and efficient use of data to improve clinic workflow, enhance patient engagement and to reduce clinician burnout.


  • First Place Prize
    • The winner will receive evidence-based research services* from PCI-Lab worth $25,000.

*See FAQs for the list of potential services. The winner will have an introductory meeting with the PCI-Lab to determine which prize is most applicable.

  • All ten semi-finalists receive a package of feedback from the first and second rounds of judging

Application Process

  • September 10, 2019:        Applications open on Cambia Grove website
  • September 10, 2019:       TRAILS Competition Informational Event; 12-2pm PDT
  • September 12, 2019:      ScaleLA Informational Event
  • October 1, 2019:        First round of applications due by 11:59PM PDT
  • October 11, 2019:        Semi-finalists announced
  • October 21, 2019:        Finalists announced (5)
  • November 14-15th, 2019:        Final Round – Live Pitch Event at the World Congress Reducing Physician Burnout Summit in Arlington, VA


  • Investable company or organization
  • Company or product has not won the TRAILS Competition in the last five years
  • Solution relevant to the U.S. health care market
  • Product should be at least a minimum viable product and/or a prototype in its development

Judging Criteria

  • Impact of innovation on the health care system
    • Improves patient and family engagement
    • Inclusive and accessible to diverse populations
    • Improves interaction between patient and provider
    • Improves quality within the clinic
    • Reduces costs within the clinic
    • Improves operational efficiency between payers and providers
  • Impact of product to alleviate data inaccuracies and reduce clinician burnout
    • Reduces data inaccuracies
    • Reduces time spent on data entry
    • Increases and improves the time clinicians spend with patients
    • It will easily be integrated into the health care system
    • Improves workflow within the clinic
    • Improves clinician and administrator job satisfaction
  • Product has a strong business case
    • Product has a competitive advantage
    • Product is scalable
    • Product has proof of efficacy

Terms and Conditions

  1. Startup and product must be eligible to participate.
  2. Startup and product must not have won the TRAILS Competition in the past five years.
  3. Applications will not be accepted after the deadlines posted.
  4. All finalists must be present for pitch event on November 14-15th, 2019 at the World Congress Reducing Physician Burnout Summit in Arlington, VA. Travel expenses will not be reimbursed.
  5. Winning team will be announced at the end of the pitch event.
  6. The winning team will be expected to come to UW’s Primary Care Innovation Lab for an onsite orientation within six weeks of November 15th, 2019 unless this is impractical for some applicants. Orientation will include a discussion to determine which prize is most beneficial and feasible for the winning company/product, as well as an overview of expectations, introduction to resources, and administration requirements. For applicants who would benefit from additional team members, we will arrange match-making opportunities during this visit. Travel funding is not available.
Event Photos
Event Videos