Community: Identified as students, faculty, staff of TTUS, friends, family, and those with a valid email address.
Eligibility: Entrant: Identified as “current” Texas Tech students in good standing. MUST be submitted prior to the competition deadline: midnight November 15th, 2017. Entries are viewed for “appropriateness” in accordance with TTU policies. If found inappropriate the team who created the commercial is disqualified and will be notified immediately. Submissions become eligible for the judges to score after a first-round screening by TTU staff. TTU Hub staff reserve the right to determine who is an eligible entrant and if an elevator pitch video is appropriate for public viewing.
Creative Brief: Entries must contain The Hub’s logo and web address in commercial bumpers (innovationhub.ttu.edu), be 30-seconds or less, provide a clear definition of “what” the Innovation Hub is and does for students, faculty, and community aspiring entrepreneurs. Must contain creative visuals, high impact messaging, “if” people appear in the commercial diversity must be demonstrated.
Key Messages: Commercial does NOT need to contain all the messaging options.
1. It’s cool to be in school and create a startup. Target Audience is high school/college students.
2. Innovation/Entrepreneurship is the future of Texas Tech. Target Audience general/alums/public awareness
Scoring: The Commercials will be scored by a panel/committee of judges according to the Commercial Contest Rubric.
Announcement: If the entrant is selected as a winner, the winner agrees that TTU may publicize the name, likeness and the description of him/her/team and the commercial. Apart from the prizes associated with being selected as a winner, TTU shall not be obligated to compensate participants in any way for such publicity or the use of the commercial to publicize Innovation Hub or Texas Tech.
Hold Harmless: Each entrant shall indemnify, defend and hold TTU (and its Regents, officers, the hub mentors, employees and agents) harmless from any third-party claims arising from or related to that entrant's participation in the competition, including but not limited to claims relating to intellectual property infringement. In no event shall TTU (or its Regents, officers, the hub mentors, employees or agents) be liable to an entrant for acts or omissions arising out of or related to the hub or that entrant's participation in the contest.
Notification: The winning entries will be announced on the Hub website and in a public announcement, date to be determined.